Allens Training
Jim & Mardi from Allens Training with the Training Desk development team
From Limited Control to Industry Leadership: How Allens Training Transformed Their Business with Custom Software
The Challenge
As an established national training provider, Allens Training faced significant limitations with their existing CRM-style administration system. Despite being custom-built, the system had evolved into a subscription-based product that the developer sold to other training companies. This created several critical issues:
Loss of influence over system changes as the subscription base grew
Restricted business growth due to flexibility limitations
Ongoing speed and reliability issues
Negative impact on brand reputation
Declining bottom line performance
The Solution: Training Desk
Allens Training partnered with Webbernet to develop Training Desk, a comprehensive training management platform that revolutionised their operations. The system integrates multiple critical functions into a single, streamlined solution.
“Jake Webber and the Webbernet Team represented exactly what we were looking for – people willing to be totally engaged with our business and work with us to provide an agile and responsive approach.”
Core Features
Streamlined Course Management
Unified platform for course booking, enrollment, and processing
Complete course processing within 10 minutes, available 24/7
Integrated Learning Management System (LMS) for online learning
Real-time student feedback collection for continuous improvement
Multi-Portal Access
Partner Portal for training providers
Trainer Portal for instructors
Client Portal for organisations
Student Portal for learners
Each portal designed for specific user needs and permissions
Automated Certification
Instant electronic certificate delivery
Certificate renewal reminders
24/7 certificate access for students
Automated distribution system
Business Growth Tools for Partners
Integrated payment processing with built-in merchant functionality
Website integration capabilities
Branded First Aid materials
Cost-effective email marketing platform
Online shop for additional revenue streams (first aid supplies, non-accredited courses, ebooks)
Advanced CRM Capabilities
Comprehensive student and client database
Bulk certificate renewal reminder system
Email subscriber list management
Customer relationship tracking and management
Partner support tools
Network Expansion
Access to Allens-approved Trainers across Australia
Tools for managing trainer relationships
Expanded geographic reach capabilities
Key Partnership Approach
"Jake Webber and the Webbernet Team represented exactly what we were looking for – people willing to be totally engaged with our business and work with us to provide an agile and responsive approach."
The Results
Since implementing Training Desk in 2019, Allens Training has achieved remarkable growth:
Quantitative Results
180% growth in Student Numbers
80% growth in Partner Numbers
More than doubled both partners and students
Significant improvement in partner retention rates
“The capital and time we have invested has more than paid off for our business.”
Qualitative Improvements
Enhanced partner success: "The real icing on the cake is the organic growth of our partners. These individual Training Providers using Allens Training's business model and system, have also experienced their own individual successes."
Sustained performance: "Six years on, the system remains adaptable to business growth and dynamic end user requirements and is continually developing. It continues to go from strength to strength."
Efficient operations: "The efficiencies provided by the system allow us to spend more time actively growing our business."
Impact on Daily Operations
The implementation of Training Desk transformed Allens Training's daily operations:
Efficiency Gains
Reduced course processing time to under 10 minutes
Eliminated manual certificate generation and distribution
Streamlined payment processing with integrated merchant services
Automated renewal reminders and follow-up communications
“The efficiencies provided by the system allow us to spend more time actively growing our business.”
Revenue Growth Opportunities
Expanded service offerings through trainer network
Enhanced marketing capabilities with built-in email platform
Improved student retention through automated renewal system
Customer Experience Improvements
Instant certificate access for students
Simplified enrolment and booking process
Integrated feedback system for continuous improvement
Implementation Success
“While changing systems initially seemed daunting, Webbernet's partnership approach helped ensure a smooth transition”:
Continuous support and guidance from an experienced team
Clear communication and jargon-free explanations
Focus on achieving business goals
Responsive and agile development process
Long-Term Impact
The investment in Training Desk has delivered substantial returns for Allens Training:
Consistent year-on-year growth
Improved competitive position in the training industry
Enhanced ability to support partner success
Sustainable platform for continued business expansion
System Evolution
"Six years on, the system remains adaptable to business growth and dynamic end user requirements and is continually developing. It continues to go from strength to strength."
The modular design of Training Desk allows for continuous enhancement and feature additions, ensuring Allens Training stays ahead of industry needs and competitive pressures.
Client Advice
For organisations considering a similar transformation, Allens Training recommends:
Never be afraid to ask questions
Have a clear vision of what you want to achieve
Leverage the specialist knowledge available
Be open about your business pain points
Trust in the partnership process